Jennifer Schneider, owner and operator of the Nevaeh Spa, faced the same issues as many small business owners. She was not technically savvy when it came to websites. She knew she needed an online presence with an informational component where people could learn about the spa's products and services, make appointments, and get directions. Additionally, she knew she needed a social media presence where she could share customer experiences through photos and posts, announce new products and specials to her followers, educate on topics of self care and wellness, as well as promote events and news.